Learning how to grow your blog traffic and implementing SEO can become very exhausting, because the information you learn today may become obsolete tomorrow. There are tons of SEO mistakes to avoid.

I know a lot of Bloggers who write blog posts just for the sake of spewing out content and then stuff keywords in order to get their posts to rank higher in Search Engines.

It may seem like a good idea at first, but Google ain’t that dumb hon.

Don't try and cheat Search Engines by implementing Keyword stuffing. This does not work and Google will lower your search rankings. This is one of the biggest SEO mistakes to avoid.

Google’s algorithms are continuously developing and improving to become more smart and intuitive.

They filter out tons of spammers and copycats on a daily basis.

And they are continuously evolving, so don’t even think of trying to outsmart this Search Engine.

However, if you know what SEO mistakes you can avoid, your posts will automatically rank higher. By not committing these blunders, Google will start taking your Blog more seriously!

And that’s exactly what you should be aiming for.

Once you know what SEO mistakes to avoid, your posts will automatically rank higher and Google Search engines will definitely pay more attention to your Blog!

Considering I’ve never held a bow and arrow before…

But before I get into all the SEO mistakes you should avoid, let me brief you with how Search Engines work.

How does Google Actually Work?

Google sends itsy bitsy spiders to crawl pages on the internet. One the page is crawled by Google’s spiders, it is added to the Search Engine’s Index.

So, when you search for any term, say “chocolate cake recipes”, you are seeing all the pages in Google’s Index. You can learn more about Google Search works here.

But how are these pages ranked?

Google has over 200+ ranking factors!

Now, if you’re constantly writing great content but are still not ranking on Google, then you’re probably making a few SEO mistakes.

But the good news is, that once you know the major SEO mistakes to avoid, you can correct them and start ranking higher almost immediately!

So, without further ado, let’s get right to it!

If you don’t own a blog or are thinking of starting one, I have a step-by-step guide here on starting a money-making blog that will help!

This post includes affiliate links to products I truly (from the bottom of my heart) recommend, meaning at no extra cost to you, I may earn a small percentage which I will use to feed my poor, hungry dogs.

Nailing the Blogging Fundamentals

1. Not niching down enough

It is very easy to blog about everything. 

But don’t do this.

And for all that is good in this world, please do not start a lifestyle blog.

Sorry to burst your bubble, but it’s not going to work.

I hate to burst your bubble, but it's very difficult to grow all by yourself. At some point, you will need to network with other Bloggers in your niche as you grow.

Okay, maybe I enjoyed that…

If you want to grow fast, and you want to monetize your blog quickly, you need to become an Expert in one field.

That’s when people trust you.

For instance, if you break your bone, are you going to go to a General Doctor or an Orthopedic Doctor?

You see?

People trust people who are experts in 1 field.

Ever heard of the phrase Jack of all trades but master of none?

This applies here too!

When you become known for just 1 thing, it’s easier to build trust and loyalty. This also makes it easy for you to narrow down your target audience and make affiliate commissions, sell digital products and/or get clients.

When I was blogging about everything I could think of in my previous blog (you can read all my blogging mistakes here),  I got loads of traffic, but it never converted into sales or commissions.

Why?

Because I was attracting people of different interests.

Likewise, when you have 10-20 recipes of cakes and cookies on your Blog, Google is going to assume that you’re a Baker and you own a Food Blog.

And it will rank you higher than a Lifestyle Blog with 2-3 recipes on it.

Because in the end, Google only wants to showcase the best pages/posts to its Audience.

2. Not optimizing your blog’s speed

A slow website is an awful website.

By increasing your website's loading time, you will reduce your bounce rate!

You’re still slow Henry.

Remember, we live in a day and age where almost anything can be obtained by a click of a button.

So, optimize your website’s speed. Your readers will thank you and this will keep your bounce rate low. 

Sprucing your Blog Content

3. Poor quality content

There is no amount of SEO that can save low quality content.

Nope. Nada.

You need to aim for evergreen content that’s extremely helpful, well formatted and thorough. Let me explain why.

Google is always focusing on whether you are giving the search users what they are asking for.

Imagine you’re ranking on the first page as the second result on Google Search for a particular long-tail keyword.

Let’s pretend someone searches for that keyword you’re currently ranking for, and clicks on the first result.

By making your post extremely thorough, helpful and relevant to your target audience, your rankings will go up and you will get a good boost!

I don’t wear nailpolish in real life…

The first post doesn’t really answer their question, so they go back and click on the next result which is yours! Your post is really helpful. And they end up reading that post and multiple posts in your Blog that you’ve linked to.

Google understands that people are spending more time on your Blog so it would mean that your blog post is much better than the first post. And it will replace the first result with your post. Basically, you’ll start outranking everyone else!

However, the same thing can happen if you were the first result and your quality is not upto the mark.

If Google finds that other posts are better than yours, your ranking can go down.

So, in order for this not to happen, focus on not making these following mistakes with your blog content:

Not evergreen:

Every post you write must be incredibly helpful!

Whenever you write a post, ask yourself if this is valuable… if in fact; this is something people will be interested in 2-3 years down the line.

That means talking about Kylie Jenner’s favorite products in the fall might not be such a good idea.

Sure, we believe you…

Not helpful:

And if your post is valuable and really aimed at solving your target audience‘s problem, you will automatically rank higher.

Google values extremely valuable and long posts.

A post on 23 ways to take care of your skin will be ranked higher than a generic post on skin care.

Not well formatted:

When you’re writing blog posts, remember that these posts are going to be read on mobile devices and tablets. Not just laptops.

So, structure your posts.

Nobody has time to read lengthy paragraphs anymore.

Unless you want your readers to get sore eyes.

I need an ophthalmologist.

Structuring your Blog posts is easy! Here’s how you can get started:

  • Write an introduction that hooks the reader!
  • Divide your posts into relevant sections
  • Use H2 and H3 headers
  • Use bulletin points wherever necessary
  • Intercept large bodies of text with images to make your posts more engaging
  • Add infographics/videos to add more value to your content
  • End with a helpful and brief conclusion

By consistently writing high quality blog posts, you will be avoiding most of the common SEO mistakes.

RELATED POST: HOW TO WRITE A VIRAL POST IN 2 HOURS!

4. Not focusing on Backlinks

Link building is an extremely powerful technique in order to rank higher.

When other websites with high domain authority link to you, you automatically go up in Google’s eyes, because this tells Google that your blog is extremely informative!

Focusing on good quality links will

  • Improve your search rankings

In the beginning, it can be hard to focus on getting backlinks, but there are loads of ways to do this without going berserk.

• Focus on writing extremely valuable content

People will understand that you are an expert and if they love your stuff, they’re going to link to it without you having to ask for it.

• Offer to guest post for websites with a high domain authority in your niche

This is a really good way to get backlinks without asking for it. Just make sure you do your research about said website, before asking to guest post on their website.

• Write round-up posts

A roundup post is a post where you ask lots of other Bloggers/Professionals in your niche to contribute a few words to your post.

For instance, if you run a Pregnancy Blog, you could ask several mommy bloggers for their best tips on getting through post-partum depression.

And once you’re done, you notify everyone that they’ve been included in the article. This will earn you backlinks and social shares! It’s time consuming but it’s really worth it and helps build network connections too!

• Manually ask for backlinks

There is a technique called Skyscraper Technique which was coined by the famous Brian Dean.

Basically, you look for extremely popular post ideas.

Once you find that this type of post is popular, you go ahead and write a post that beats the competition through and through.

If you find every post on Google talking about 12 ways to teach a kid manners, you go ahead and write a post on 24 ways to teach a kid how to behave.

By making sure that your posts are more thorugh than your competition, you will find it easier to climb to the top!

Just kidding, my mom never took away my videogames.

Make sure that your content is more detailed, more up-to-date and extremely well-structured. Yes, looks matter too.

Once you’re done, hop on over to Ubersuggest and find out all the backlinks to the particular piece of content you are trying to beat.

Now, manually send emails to every single website that’s linking to that piece of content letting them know that your post is more detailed and up-to-date and ask for a backlink.

Not everyone is going to reply and that’s completely okay.

Even if 5 people out of 40 link to your content, you’ve pretty much nailed it. You will see a growth in your blog traffic soon enough.

On a side note, if you’re keen on increasing your blog traffic, take my free 5 day email course that teaches you how to double your blog traffic!

Grow your blog traffic with this lovely free 5 day email course that will teach you how to double your blog traffic and automatically grow your blog!

5. Not leveraging the power of anchor text

Now, when you’re internally linking to another post, don’t use “click here” or “see this” or “check this out.”

This is not the correct way to use anchor text. For instance if I owned a food blog and wanted to point to a vegan lasagna recipe, I wouldn’t use this anchor text “check this recipe out”, instead I’d use “You can read my vegan lasagna recipe here”

Do you see the difference?

There are important keywords used in the second example.

This helps Google understand that you are a Food Blogger and you’re constantly linking to other articles in your Blog that are recipes.

Your website becomes easier to crawl because your posts are linked to constantly.

This is a very good way to boost your SEO and this invariably decreases your bounce rate (see what I did here?) because using internal links help readers on your website for longer!

6. Not understanding what keywords to aim for

When you’re just starting your blog, you don’t want to aim for high competition keywords. You will never rank for them.

Don’t just pick any keyword. Instead go for low competition keywords.

These are usually long tail keywords.

Include long tail keywords in your post. This will help boost your SEO and your blog traffic will automatically increase.

 

The lowest hanging fruit is often the easiest to reach. I will show you what I mean.

Firstly, hop onto Ubersuggest. It’s a free tool that I’m loving recently.

I’m going to type chocolate chip cookies. Now look at the search volume in a month.

The search volume of this keyword is really high and it's going to be extremely difficult to rank for. This is one of the deadliest SEO mistakes to avoid.

Holy moly! That’s a high search volume and it’s extremely difficult to rank for. This is one of the biggest SEO mistakes to avoid.

Being a Beginner Blogger, this is extremely difficult to rank for. So, I will need to pick a long tail keyword will less competition.

So, if I scroll down further, I find a long tail keyword called “chocolate chip cookies simple.”

This long tail keyword is really easy to rank for. And by ranking for multiple long tail keywords, Google will rank my website higher because it will understand what I'm blogging about! Choosing high search volume keywords with high competition is one of the biggest SEO mistakes to avoid.

It has only 1000 searches a month. But since it’s easy to rank for, it will be no trouble ranking for this keyword on Google. This will guarantee me multiple clicks and send all this traffic my way.

Once you’re done writing an extensive and well-formated post, wait 2-3 weeks before you search for that keyword. Make sure to use an incognito window so that the Search Results are not biased.

Now if you notice that you are ranking for long tail keywords that have a 1000 searches, the next time you choose a keyword, aim for 2000 searches. Keep going higher and higher.

Once you start ranking for multiple long tail keywords, it will become easier to rank for keywords with more competition.

Ranking for long-tail keywords and slowly climbing up is by far one of the best tips that I have used, that has worked for me.

Ranking for low-tail keywords and slowly climbing up is one of the best tips that has worked for me SEO wise! Using high competition keywords is one of biggest SEO mistakes to avoid!

I have included several more intermediate SEO tips in my traffic eBook right here if you’re interested.

Learn how to grow your Blog traffic with these strategic tips that top bloggers have used to gain 100K pageviews. Includes indepth SEO and keyword strategies and so much more! Also includes 3 Bonuses.

Once you have your long-tail keyword, make sure you use it in

  • the first 100 words of your post
  • a few of your headers
  • your metadata
  • the alt tag your images

BIGGEST SEO MISTAKES TO AVOID!

7. Not focusing on image SEO

Okay, so here’s the deal yo.

Google cannot really see your images.

It doesn’t have eyes, the last time I checked.

Google doesn't have eyes to see your blog post images. In order for Google to understand what your Blog Post is about, you have to edit the alt tag in your image. Do not leave it empty! This is one of the biggest SEO mistakes to avoid

Which means, that you need to tell Google what your images are exactly. This can be done by writing a very neat and precise description in the alt tag of your Image.

Make sure that even the title of your image is extremely relevant. You can separate words with hyphens here.

This really helps elevate your SEO.

Now, if someone types “blogging mistakes” in Google Images, my image shows up!

By making sure that you fill in the alt and title tag of your images in your Blog, you will help boost your SEO! Focus on Image Seo. This is one of the biggest SEO mistakes to avoid!

8. Not picking a Website theme that is SEO friendly

As attractive as the words “FREE WordPress Themes” sound, don’t go for it.

Seriously.

Please note that they are free for a reason. 

Choosing a free WordPress theme is one of the biggest SEO mistakes to avoid!

Focus on finding a paid theme that:

  • has good customer support
  • is extremely easy to work with
  • is SEO friendly and lets Search Engines crawl pages and posts easily
  • has a lot of demos and cool short codes that provides you with a lot of designing flexibility
  • is really user-friendly and helps boost your overall Brand

These are the two themes that I currently love.

1. Divi

What I love about Divi is that, it’s extremely stylish and customizable. And the best part? It’s a drag and drop theme! Meaning you can re-arrange everything while looking at it.

Divi is a drag-and-drop theme that is extremely flexible and stylish!

Did I mention that when you purchase Divi, you get over 800+ premade website layouts?

Choosing a free WordPress theme is one of the biggest SEO mistakes to avoid! Divi comes with over 800+ premade website layouts! You don't need to struggle with complicated website designs anymore! Just pick what suits your fancy.

This is super useful if you don’t want to waste time trying to figure out how to design your website!

>>Check out the Divi Theme here<<

2. Avada

The second theme that I suggest (and I’m currently using) is Avada. It’s only $60. And you can use it for a lifetime.

There are no additional fees.

It comes with lots of pretty demos.

This makes building your Blog so much easier.

SEO wise, this is one of the best WordPress themes because it allows Google to index and crawl your website very easily.

It’s not a drag-and-drop theme like Divi but it’s mighty easy to set up.

You can check out the Avada WordPress theme here!

9. Not optimizing for Mobile

More than 58% of your traffic will come from mobiles and tablets. So you are making a huge blogging mistake if you are not optimizing your blog for mobiles.

The easiest way to do this is to get a theme that is mobile friendly.

Make sure that

  • all your pages and posts are displaying properly on your phone.
  • your widgets are functioning how they are supposed to on your phone as well
  • pop-up forms and welcome mats work on your phone (if possible, disable them on mobiles)

Aim for extremely high-end user experience on phones.

Remember, everything looks tiny and congested on devices like mobiles and tablets, so you must focus on making your content more readable and engaging, otherwise people will leave your website quickly and this will lead to a high bounce rate!

Make sure that you optimize your website and blog for mobile readers, otherwise it could lead to them clicking away and increasing your bounce rate! This is one of the biggest SEO mistakes to avoid!

10. Not fixing Broken Links

As you continue to blog, you will start accumulating broken links over time.

And when Search Engines run into broken links on your website, they will lower your rankings because they will assume that your website is not upto date.

Remember Google doesn’t want to provide a bad user experience to its Users. So, they will always prefer a website with zero broken links.

This is super easy to avoid. Just install a free Broken Link Checker plugin on your Blog right now and use it to make sure that you get rid of this pesky problem.

11. Not paying attention to your Analytics

Unless you know what is doing well and what isn’t, it is almost impossible to grow as a Blogger.

Unless you pay attention to your Analytics and monitor your growth every month, it is almost impossible to track your growth as a blogger. This is one of the biggest SEO mistakes to avoid.

By this, I don’t mean scrutinizing your Google Analytics page views, but keeping a weekly track on important statistics like your Popular Posts and Behaviour Flow.

For this go to Behavior> Site Content> All Pages in your Google Analytics. You will get something like this!

By closely monitoring your Google Analytics and noting which posts are doing well, you can grow faster. Not checking your analytics is one of the biggest seo mistakes to avoid.

Additionally, head on over to Behaviour> Behaviour Flow so you know how your readers are moving through your website.

Once you know where readers are falling off, you can add more engaging content or internal links to those pages to help keep them on your website for longer!

Overall, once you understand what keywords you’re ranking for and what posts are doing exceptionally well, you can start writing similar posts to increase your blog traffic and rank higher in Search Engines.

Remember, when you start writing posts that are closely related to each other and fall within a certain niche, Google understands that you are serious about providing useful and valuable content to your highly targeted audience.

And it will automatically start ranking your posts higher!

Additionally, every month try and clean up your website and monitor your best posts. See if you can improve them so that they reach the top.

Final Thoughts

Please do not panic if you’re committing a few of these mistakes.

It isn’t possible to become an SEO guru in one day. But by implementing little tips every single day, you can grow to becoming one of the best.

The best part is, that all of these mistakes are completely avoidable! As long as you are focusing on creating extremely valuable content and blogging for all the right reasons, there is no way your Blog can fail.

Here are a few posts to help you build your online presence and gain more traffic!

That’s all for now. Over to you!

So what is your favorite way to reduce your bounce rate?

What are you doing to get more traffic to your blog right now? Let me know in the comments below!