Choosing a Blog niche is one of the most complex decisions you’ll ever make, right after “Should we have a baby?” and “Should we get a cat or a dog?”
In all seriousness, though, starting a blog is a piece of cake. But choosing the niche to blog in can be a little bit of a head-scratcher.
Am I stuck for ideas, or is it just dandruff? You’ll never know…
You probably have a million ideas in your head. You’re super excited and want to start typing away to glory. But you don’t know how to go about it or what blog topic to pursue.
You must be thinking… “Angela, I have so many interests. How can I just blog about one topic or one niche? That sounds so boring!”
Well, I’m here to tell you otherwise.
Now, if you don’t have a blog or are thinking of starting one, I have a step-by-step guide here on starting a money-making blog that will help! Or you can take my free 7-day course on starting a blog that makes money from day 1!
This post includes affiliate links to products I truly (from the bottom of my heart) recommend, meaning at no extra cost to you, I may earn a small percentage which I will use to feed my poor, hungry dogs.
LET’S ANSWER THE MOST BASIC QUESTION before I get into the nitty-gritty of blog niches and help you with some fantastic blog niche ideas.
What exactly is a Blog Niche?
A blog niche means that every post you write in your blog will specifically cater to one type of audience or niche. Meaning you will be blogging about one specific topic.
For instance, you could start a blog and post only food recipes, so your blog is automatically in the Food niche.
Or, you could start a blog and post only drawing tutorials – your blog is in the Art niche.
But is having a blog niche really necessary?
I’m a die-hard fan of post-it notes.
Why do you need a blog niche?
When I started my first blog, I thought, meh… let me blog about everything.
I blogged about creativity, food, art, adventure… basically anything that sounded interesting.
And this is precisely why I made 0 money.
Zip. Zilch. Nada.
I couldn’t understand why my blog was failing.
My content was really long, incredibly educational, and engaging. So what was the damn problem?
Well, I’ll tell you.
People who loved my recipe posts saw that I was blogging about adventure and creativity and didn’t get much out of it, so they left.
Likewise, people searching for creative posts didn’t really understand the point of my food posts and vamoosed.
Instead of focusing on my target audience, I wrote for myself. So, no one was interested.
That’s the harsh truth about blogging.
Plain and simple.
So, back to the question… why do bloggers need a blog niche?
1. Having a blog niche helps you grow faster
There are certain types of blogs or blog niches that make money.
I can speak from experience because I have an Instagram Account that specifically caters to people who love hair.
I only produce hair comics.
By constantly posting content in one niche, you become an expert. I focused on only hair comics on my Instagram, and I could cross 180K followers in 6 months!
This means that if anyone were looking for hair-related comedy, they would directly hop on over to my page.
And if they ever saw anything related to hair comedy, they would think of me.
You need to aim to stand out in your niche.
This brings me to my next point…
2. It’s easy to become an expert when you’re blogging about 1 specific niche
Think of 5 famous people right now.
- Obama – President
- Justin Bieber – Singer
- Jim Carrey – Actor
Now, did you know that Jim Carrey is also a Comedian, Writer, and Artist?
Yes, he paints!
This is one of his famous works!
But people don’t remember all that. We love associating everything with just one thing. It’s easier for the brain to process.
This is why you want to aim to be known for one thing.
It’s easy to become known as a Flower Expert (that sounds way too cool) when you have 30 posts on flowers, rather than 6 posts on flowers, 15 on food, and 12 on cars.
Yes, in real life, I have a terrible allergy to pollen.
Apart from your readers regarding you as an expert, so does Google.
Google loves when you niche down and blog about one topic seriously.
Think about it for a second. Suppose you run a Google search for “How to potty train a puppy?” which post do you think Google will show you first?
- A blog that has one post on dogs and 20 posts on food?
- Or a blog with 50 posts on puppies and dogs?
Google watches your blog for the first couple of months. They keep you in a sandbox until they categorize your blog and posts.
So, it is incredibly crucial that you narrow down on a blogging niche before you start a blog.
3. It becomes super easy to think of blog post ideas
When you don’t have a niche, thinking of blog post ideas can become overwhelming.
Contrary to what it sounds like, having a single blog niche helps you develop more blog post ideas.
Creating a Blog Content Plan becomes highly doable.
For instance, since I blog about Blogging and Online Business, I focus on one topic for six months before moving to the next. You can see my post on writing a solid business plan to understand what I mean.
For the first few months, I talked about blog Traffic and SEO. Now, I’m slowly moving to side hustles and making money.
This is the best part of Blogging!
Your Blog becomes a never-ending book that you can keep adding chapters to.
It’s really fun to go through your blog archive and see how much you’ve grown!
4. It becomes extremely easy to monetize
This is a no-brainer.
Once you narrow down to blogging in a single niche, monetizing your blog becomes a piece of cake.
Think about it! Consider the following examples:
- It is way easier to sell recipe eBooks when you’re blogging only about food.
- Or monetize your blog with health-related ads when your blog is only about Health and Personal Growth.
- Likewise, if your blog is about graphic designing and website building, it will become easy for you to gain clients who want websites and graphic designing.
How to choose your Blog Niche?
It’s easy to blog about what you’re passionate about. In fact, a lot of Bloggers suggest that we do this.
But I’m going to stop you right now and say no!
Remember how I went about it with my first blog and failed?
No one really wanted to read about becoming creative because people who were already creative wanted to learn how to use their creativity to make things.
I wasn’t really targeting a problem faced worldwide.
This made monetizing very difficult.
Now, I’m not saying that you shouldn’t blog about what you’re passionate about. I’m just telling you that it will be tough to make it work and monetize your blog.
If you really want to make money blogging, you must choose a niche that is already proven to be profitable.
You need to ask only three questions when choosing a blog niche.
1. Are you solving a problem that is faced worldwide?
Every time you read a blog post, ask yourself why you’re doing it.
You’re reading a post most of the time to become better at something!
Note the last five questions you’ve entered in Google Search. If we consider a few questions that people type in Google, they’ll be something like this.
- How do I lose weight?
- How to put a baby to sleep?
- What do I do to become more healthy and fit?
- How can I tell if I’ve burnt my cake?
- Different ways to earn money online?
You’ll notice a general pattern in this list. People look up questions that will help them become better versions of themselves.
Your Blog niche has to solve a major problem being faced worldwide.
Once you narrow down on a niche that does that, you can move on to the next question.
2. Do you have any skills to help you with your blog?
For instance, I love to draw.
And I have successfully incorporated both my skills – drawing and writing into this blog. It works! Think about what skills and strengths you possess to help you move your blog further along.
One of my friends has an incredible fashion sense. She used to post photos on Instagram that would wow anybody that came onto her page.
I encouraged her to start a blog because I knew she’d be a roaring success.
If you’re finding it hard to think about what particular skill sets you might possess, get this free workbook!
3. Have others successfully monetized this blog niche?
List out all the monetization possibilities of this niche.
For instance, if you decide to blog about beauty, how will you monetize it? Brand Collaborations? Reviews? Ads?
Make a list.
If you’re not sure, look at other blogs in the same niche, and see how they’re earning an income.
This will help you understand if the niche you’ve selected is right for you.
Like I said before, it’s highly unwise to try and be original or unique when choosing a blog niche. It’s better to test the waters first.
Find out if there are popular blogs in the niche you’ve chosen. And whether they’re making a good income each month.
The easiest way to do that is to hop onto Google and type “best food blogs” if you want to start a blog on food.
Don’t just peek at the lists. Visit the blogs in each list and see how popular they are. Note the methods of monetization they’re using and note their most popular content.
You can do this using Ubersuggest.
See if it’s doable.
Now that you understand what criteria your blog niche has to fulfill let’s move on to the most successful and popular blog niches that make money.
Top blogging niches: Which Blog Niches are most profitable?
1. Food Blogs
No questions asked.
Food Blogs do very well.
Because almost everyone has googled a recipe at some point in their lives, these types of Blogs are notorious for gaining traffic.
However, I will add that people find it very difficult to monetize by selling eBooks because most people are looking for “free recipes.”
Unless they’re interested in cooking or replicating complicated dishes, they won’t be too keen on investing in eBooks.
This doesn’t mean that you can’t monetize these blogs. It just means that you have to use monetization techniques like ads and affiliate marketing to make money via Food Blogs.
In the following recipe, she casually mentions a cookie-cutter. Now, if you head over to the link and make a purchase, she’ll get the commission.
Generating traffic is easy when you have a food blog.
A few posts to help you gain traffic:
If you’re writing a recipe for an Apple Pie, you can link to a recipe on your blog which has instructions on making the crust from scratch.
Therefore, anyone wanting to make a pie without using store-bought dough will hop onto the link, thus earning you 2 page views and more ad revenue.
Likewise, you can also link to recipes of cherry pie, key lime pie, pumpkin pie, etc. The more internal links you incorporate, the easier it will be to gain traffic because no one stops at one recipe.
Food Blogs also make great money by teaching online courses. I have a friend who took an online cake decorating course, and she started her Bakery after that!
She’s doing well right now!
Speaking of online classes, please take a look at Domestika’s Classes. They have such beautiful online courses in cooking, illustration, etc. Once you buy the courses, you can keep them forever. They also offer multiple packages to buy 2-3 courses for under $10-$20. And you can use STRAYCURLS-10 to get an additional 10% discount during checkout.
This is the first course I purchased, and I loved it so much that I kept buying more. This course teaches you how to make merchandise with your illustrations on it.
2. Personal Finance Blogs
Everybody wants to learn how to earn or save money easily.
And this is by far the most successful niche you’ll be getting into.
Because Personal Finance blogs teach you how to earn money by implementing easy side hustles. They also teach you how to create a budget and live frugally.
One of my favorite Personal Finance blogs belongs to a good friend, Saranya, who owns One Fine Wallet.
Personal Finance blogs mostly earn their revenue via affiliate marketing and ads. Similar to how Food Blogs make their money.
Aside from these monetization techniques, Personal Finance blogs can also make money via online courses that teach people how to create budgets, invest money in different schemes, etc.
3. Making Money Online Blogs
Okay, so almost everyone hops into this niche. Including Yours Truly.
Let’s face it.
There are 152 Million Blogs. And a new blog post is published every 0.5 seconds.
So, you can rest assured that blogging isn’t going to go out of style any time soon, despite what some people say.
The problem is that this niche is incredibly saturated because everyone wants to start a “How to start a blog” blog.
Because it makes a lot of money.
But please heed my advice. Unless you’ve already established an Online Business before and have experience making money online, it’s a bad idea to start a Blog on “blogging.”
I’ll tell you why.
People can smell bullshit a mile away.
And if you start pretending to be an expert on Blogging with zero proof and experience, it will show. And once people find out, they’re going to stay the hell away from your Business.
I smell a fraudy fraudster.
You don’t want this.
You need to build credibility if you’re stepping into this niche.
Before starting this blog, I’ve:
- Sold my services as a Graphic Designer and Web Designer
- Created whole new Brand Identities for Companies
- Owned a Blog on Creativity
- Sold my digital art on Etsy
- Sold Online Courses
- Done Online Consultations
- Created Illustrated Portraits for Clients
- Worked on substantial Illustrative Projects for Companies like Dove, Himalaya, etc.
- I currently have two other blogs – a self-care blog and a brand new drawing and art blog.
I have built Online Businesses from scratch, and with all this experience under my belt, I decided to start a Blog on Blogging and Online Businesses.
Now, if you’re starting a blog on Blogging and Online Business but don’t have much experience, share your most recent experience. That’s perfectly fine!
Document your research as a Blogger and share your most recent achievements!
For instance, you can discuss how much you earned the previous month and what techniques you’re currently using.
If you are sincere, then this niche will work for you.
Teaching people to build blogs and online businesses is hugely profitable. You can monetize this niche by selling your digital products like eBooks or eCourses.
If you’re not keen on creating your products, you can become an Affiliate for similar products you love and get started on those.
You are more than welcome to become an Affiliate of Stray Curls here.
4. Health Blogs
Health is one of the most popular blog niches because people value their health.
And even I run my symptoms through Google every time I run into a suspicious mole on my skin.
Health can be an extremely broad niche. But you can definitely narrow it down further if you’re looking to target a specific audience.
You can target just people with Diabetes or just deal with skincare.
The more specific your Health niche is, the easier it becomes to sell and endorse products.
In this niche, the easiest way to monetize is through ads and affiliate marketing.
Aside from talking about physical health, many blogs choose to focus on mental health, self-care, and personal growth.
And along with ads and affiliate marketing, these types of Blogs sell eCourses and printables to boost a person’s overall well-being.
Speaking of which, if you’re interested in boosting your self-care, I have a lovely self-care planner you can get right here!
For instance, Sam Laura Brown started her own self-improvement blog. She also has her own podcast.
Sam earns an income by selling eCourses on self-improvement and personal growth. She even offers 1-1 coaching for women who want to reach their full potential.
5. Fitness Blogs
This blog niche is very similar to Health, but it’s aimed toward people who want to live a healthy life and become fit.
Fitness is one of the most profitable blog niches, and fitness blogs will never go out of fashion because there will always be people looking to build strength and become fitter and leaner.
You can talk about diets, food, exercises, and different habits that will keep you fit in this niche.
A client that I worked for recently has a blog on fitness.
She provides private coaching for people who want to become fit and healthy.
This is a great way to fuse services with your blog. And offering online services is one of the best ways to make money online.
Apart from offering services, you can also create a membership platform to share information with a group of subscribers for a monthly or annual fee.
6. Beauty and Fashion Blogs
Most Beauty and Fashion Influences start Instagram Profiles and YouTube Channels to gain more traction. Creating a social media channel is a great way to complement your blog.
However, please note that these Social Media can change their algorithms any time and suspend your accounts for no fault of your own. You can lose all your subscribers in a second, and you will have no way to contact them.
I was one of their victims, so I highly suggest that you start a blog to avoid losing everything.
Besides, once you start an email list, it will be really easy to keep in touch with your subscribers.
Beauty Blogs get a lot of endorsements and products for free. Most of the time, they will give you the product and pay you to review it on your blog.
Overall, if you’re a beauty or fashion enthusiast, this is the field for you.
7. Other Lifestyle Blogs
There are loads of other blog topics that make money. These include:
- DIY Blogs
- Travel Blogs (like this one)
- Pet Blogs (Here are a list of the best dog affiliate programs)
- Parenting Blogs
- Decor and Home Making Blogs
- Art blogs
- Christian Lifestyle blogs
However, a few blogs make money by not really having a niche. A good example includes Gathering Dreams.
This website blogs about food, travel, and money. And it works!
Lifestyle Blogs mostly make money via ads. Because they blog about many blog topics, they get a lot of traffic pretty quickly.
So, if you can pump out 3-5 high-quality articles every single day, you can start a lifestyle blog. However, I would recommend using this idea as a backup because it’s not easy to grow and requires much time to maintain.
Here are a few posts that will help you maximize your productivity if you’re working from home:
- 27 Hacks to be an Ultra Productive Blogger
- How to Plan Your Blog Content for a Whole Year and Crush it!
- The Badass Guide to Blogging more Consistently
- What to do when you Want to Quit Blogging
If you’re still unsure what niche you should choose, start broad and slowly narrow it down. You can take my free 7-day email course to start a blog that makes money from day 1!
I started blogging about creativity and blogging before narrowing it down to blogging and online businesses because I wasn’t sure which direction I wanted my blog to go.
Therefore, whatever niche you choose, make sure that there are plenty of monetization opportunities. Also, do lots of research to determine if it’s a profitable niche.
Once you’re done with both, come up with at least 2-5 Blog Categories that your reader must become an expert in, to master the blog topic.
For instance, mine are:
Taking these 2 steps will make earning money via your blog really easy!
Before you go, make sure you grab your free profitable niche workbook so that you can find your perfect blog niche!
Now that you have a good idea on choosing blog niches that make money let me know what niche you’re going to choose or have already chosen! I’d love to know.