With the New Year just around the corner, this is probably one of the best times to start focusing on strategies that increase blog traffic.
And not just any blog traffic, but blog traffic that converts…
Into clicks, subscribers and sales!
Before I forget… if you are blogless at the moment, follow my step-by-step tutorial to start a blog from scratch right here.
It will take you less than 15 minutes.
These days, it’s super easy to start a blog.
Why…. Even my 3 year old dog has one.
You can’t fool me Maria.
But getting blog traffic and especially blog traffic that converts… why… that’s a whole different story all together!
With so many traffic strategies online, it can get pretty confusing to make sense of it all.
If your blog posts are catching dust on the shelves of the blogging stratosphere, don’t you worry your pretty little head about it. Because I have outlined some of my best traffic tips for you that will undoubtedly double your blog traffic in 2019!
Before I begin, might I suggest that you take my super deluxe free 5 day email course on growing your Blog Traffic?
This post includes affiliate links to products I truly (from the bottom of my heart) recommend, meaning at no extra cost to you, I may earn a small percentage which I will use to buy junk food that I will binge on while watching TV with my beloved husband and 2 beautiful dogs.
What kind of traffic you should be aiming to get?
You shouldn’t aim to get just pointless traffic.
You should aim for traffic that converts into clicks, sales, commissions and subscribers.
Basically, the people that land on your website must take some sort of action – either subscribe to your email list, or buy a product that you’re an affiliate for, or share your post.
By planning your content in advance and creating intentional content that directly prompts people to take action, you will get more conversions!
So, let’s move on to some strategies that you can implement pronto up your Blog Traffic game, yo!
Creating intentional mind-blowing content
1. Write for your target audience
When you know whom you’re writing for, you can plan your content faster than the speed of light.
That’s because you’re in your reader’s heads and know what problems they have.
Every piece of content you push out will result in something magical for your Blog. And it should get you closer to your goal. Writing for your target audience on a weekly basis will help you increase your blog traffic quickly!
This post you are reading for instance is to get more sign-ups for my free email course – Grow Your Blog Traffic.
If you’re looking for a more detailed strategy on finding your target audience and writing engaging content that keeps your readers coming back for more, you can read this post.
This is a quick shortcut to getting a lot of blog traffic. You can either write about something that is trending.
By being active on Instagram, following Twitter Chats or looking up Google Trends, you can keep up with the latest trends.
Or you could do what I do!
Go on Pinterest and type keywords related to your Blog Niche. Pick up pins that have over 5K repins and note the common theme.
Note the titles they use.
Blogging is all about learning new things every single day.
If you were blogging about food, you’d definitely want to cover vegan and keto recipes because they’re the current hype and I literally see it plastered everywhere.
Not to mention, I love reading keto and vegan recipes.
By picking topics that people cannot get enough and putting your own spin to it, you cannot lose.
3. Write more tutorial posts
Sit back and recollect what type of questions you input into Google Search every time you have a query. What does it sound like?
Doesn’t it almost always look like this?
“How do I…”
You see… people are always looking for tutorials to learn new things! So, join the club and start writing more tutorial posts! Tutorial posts gain a lot of traffic because they’re detailed and teach people how to do something.
There is a takeaway at the end of every tutorial post. As a result, you will gain more eyes on your posts.
Do your research and break up your tutorial into plenty of bite-sized steps. Go crazy and include lots of images and screenshots as well.
Brownie points if you add a video!
4. Spend a lot more time crafting headlines
I never used to do this in my old blog.
One of the many blogging mistakes I’ve made.
I r dumdum.
What’s the point of spending 10 hours on a blog post and spending only 5 minutes to write a crappy headline that no one might click?
What a waste of time and effort!
Spend at least 30 minutes coming up with a variety of catchy headlines that makes you want to click on the blog post. Switch it up.
Aim to invoke an emotion – like curiosity, envy, happiness or anger.
People are also drawn to negative titles.
How eating rice is stopping you from losing weight! – invokes curiosity
13 Blogging Mistakes that are hurting your Blog! – invokes curiosity
Formatting your content to increase blog-engagement.
5. Write long-form content.
Okay this is pretty much a no-brainer. And also partly the reason why all my blog posts are 2000+ words. Some even crossing 5K words.
This blog post for instance is well over 4000+ words.
I truly believe that quality triumph quantity.
If you’re pushing out one 2000+ word post rather than five 300+ word blog posts a week, the former will get you more traffic.
Quality over Quantity. Remember that.
Long form content has a better chance of becoming viral and getting more shares! So put one foot in front of the herd and write a 1500+ word post instead of the generic 150-300 word posts.
Every time I’m researching something and come across a blog post that’s hardly 300 words, I am seriously cheesed off.
Not only does it not provide all the information I want, but it’s unsatisfying and a complete waste of time.
It’s like eating one bite of yummy chocolate cake and stopping.
By writing short posts that do not completely help the user solve the problem, you will increase your bounce rate and not get traffic that converts.
You have to aim to wow the reader with each post you write. They should be left writhing for more.
They should fall in love with your writing and have close to zero doubts by the time they are done reading your post.
Which brings me to my next point…
6. Make your content extremely visual
There are over 2 million blog posts published every single day. Meaning, you really need to up your game and stand out to get noticed!
We live in a very visual word.
Gone are the days when people actually liked reading long pieces of text.
Now, if you write a 1000 word blog post without pictures, your readers are going to fall asleep on their tablet or believe that you’re living in the 1800s.
That’s why you need to liven up every post you write if you want your readers to be more engaged. Spice up your posts by including a picture after every 250-300 words.
Make sure you’re not using someone else’s images by just picking up images from Google Search. You can use stock photos from Freepic and Unsplash and if possible, give credit to those artists.
Little Content hacks to increase web traffic
7. Update popular posts and re-publish them
If you don’t already have Google Analytics, follow this easy tutorial to set it up.
Just hop into your dashboard and click on Behavior>Site Content>All posts to see your most popular posts.
Use this list to your advantage. Brush up those posts and see if you can add more points or make it more relevant by spicing it up and adding more pictures.
Then, change the date to the current date and re-publish the post.
Make sure you don’t change the URL, otherwise you might end up with a broken link.
8. Add Infographics to your posts.
Infographics do amazingly well on Pinterest and aren’t that hard to make. I created an Infographic and took this screenshot a week after it went live.
They also help you get a lot of backlinks to your Blog.
Additionally, big companies love putting infographics on their websites. If they use yours, you can ask them to give you a backlink citing you as the source for the infographic.
Making an info get pre-made Infographic templates on Canva.
If you are well-versed with graphic designing, you can also use Photoshop to create your Infographics.
9. Write a Blog Series
Not only does a blog series help you showcase your authority but it also helps build hype for a product that you may want to promote like – a course or an eBook.
Take any topic in your niche for instance.
One post will definitely not cover all you want to teach in that topic, right?
So, what you want to do is break it up into 5-10 blog posts. And then connect all the blog posts to each other via internal links.
You start with the Post that serves as your Introduction. It can be detailed but includes links to all of the other posts in your series. All you have to do is update the pillar post every time you add a post to your series.
This really helps you boost traffic and decrease your Bounce Rate.
A Blog Series Example:
Imagine you create a Blog Series on becoming a full-time Artist. The Blog Post Series could go like this:
- How to choose a drawing course when you’re on a budget
- Buying materials in bulk – where to find good quality art materials!
- 3 things you need to know before choosing a sketchbook
- Don’t make these mistakes when building an online portfolio
- How to create your own art course on Skillshare
- Passive Income Ideas for Artists!
Many people interested in art will definitely be looking for budget supplies and eventually they will want to make money with their art, so by adding posts that actually predicting the next step, you are making it easy for your readers to understand the topic completely.
This also gets you more traffic, because the reader invariably clicks on related titles, taking them to the next related post and so on.
By doing this, you are accomplishing two things:
- You are making yourself look like an expert in art, which will result in more email subscribers and better brand awareness.
- Search engines will pick up you are blogging about art, because you’ve just published 10 continuous posts on art related topics and it will automatically boost your posts.
Writing a blog series takes a lot of time, but the traffic you get is definitely worth it. And it will pour in for years to come.
Some SEO to up your Blog Traffic game
10. Do keyword research
SEO is very important. It’s one of those abbreviations that aren’t totally useless and actually mean something.
As a Blogger, it is crucial that you learn basic SEO. You can start by downloading the Yoast SEO plugin. And before you even think of writing a blog post, always do keyword research.
Pick long tail keywords, because the competition is slightly less and it’s easier to rank for these.
Include long tail keywords in your post title, throughout your blog post and so on.
11. LSI technique
LSI means Latent Semantic Indexing.
Basically this means, using keywords that are related to the main keyword you use – synonyms.
For instance, if the main keyword in your blog post is “pencil”, and you use words like “paper,” “drawing,” “sketching,” “graphite” and so on in your Blog post, it tells Google that your post isn’t spam and it’s certainly about drawing and art.
This is very helpful when you’re writing blog posts and will in fact boost your posts so that they rank higher.
When you’re writing a blog post, always try to link to related posts in your Blog.
Remember that when someone lands on your Blog, they’re entering new territory. They’re reading your blog for the first time. And they may not have the patience to go to your Blog directory and click through past archives to search for something they may need.
So, try and interlink posts within every post you write. Aim for at least 5-10 posts.
RELATED POST: 17 KILLER WAYS TO GET TONS OF COMMENTS
See what I did there? *wink*
13. Update Image descriptions
This is a common mistake that I see most bloggers making. Don’t name your images as image123.jpeg. It’s a huge waste.
It should be related to the blog post. Preferably it should include related keywords.
Additionally, update the alt tag in every single image. Include keywords in your alt tags as well!
Simple Social Media Tips to up your blogging game
I cannot even begin to describe how many times I’ve landed on a good post (that I’ve wanted to share to my audience) and found no share buttons.
This is such a turn off.
No one has the time to copy blog URLs and manually paste it in their social media.
The world is evolving and so should our blogs.
Upgrade your blog posts by making this one tiny tweak. I use Social Warfare in my posts. It’s only $29 a year and it’s by far the neatest and prettiest plugin you can find.
I’ve tried loads and nothing compares to SOCIAL Warfare.
You can check out Social Warfare here.
15. Add click-to-tweets
The thing about getting people to engage with and share your posts is that you have to be relatable and make it easy for them to do it.
Add at least 2-3 click-to-tweets to every single blog post.
Simply go to www.clicktotweet.com and login using your own Twitter Handle.
Now, just write a super relatable one-liner from your Blog post that triggers your readers to share it.
Generate a link and post that link in your Blog post!
16. Using Pinterest and Tailwind
This is one deadly combination to boost your traffic.
A lot of my readers tell me that they feel like they don’t have enough posts to use Tailwind, but that’s where they’re mistaken.
I hardly had 6 posts before I joined Tailwind.
I created 3-4 unique pins with slightly different titles for each post and added them to Tailwind.
Instead of wasting 2-3 hours of manually pinning every single day, I simply schedule all my pins a week in advance within a span of 30 minutes.
Tailwind is a smart-queueing system. It judges how your posts fair on Pinterest and gets to know when your audience is most active. Then it suggests favorable time slots for you to use.
Ain’t that neat?
So, while you might think that I’m pinning on Pinterest at 2 am, it is actually Tailwind doing all the work while I sleep like a wee little baby.
And better yet, Tailwind has a free trial you can take. C’mon you have nothing to lose!
You can read my complete Tailwind Strategy in this post that helped me get 18,000 pageviews in less than 3 months!
Networking with other Bloggers
17. Comment on blogs similar to your niche
I really hate to pop your bubble but you’re not a special snowflake.
You cannot always expect to write good posts and have a flock of followers without giving back some of the love.
Find 5 blogs you love that are in your niche. And follow them. Engage in their comment threads by leaving helpful comments or strike a conversation.
And leave at least 2-3 comments on different blogs every single day.
This will not only help you discover popular trends in your niche but will also arouse curiosity among other commenters. So, the more you comment; the more you end up putting your name out there.
And this helps you build brand awareness. Which in turns leads to getting more comments on your Blog.
It was very difficult for me to get over my social anxiety and put myself out there. But I’m glad I did.
Because I’m really enjoying mingling with other Bloggers in my niche.
18. Guest post
Not only is this is a good way to interact and engage with other bloggers in your niche, but guest blogging is very valuable because this gives you the opportunity to get back links to your Blog!
There are a couple of things to keep in mind when guest blogging:
- Guest blog on blogs related to your niche. If you’re a food blogger, don’t guest blog on a creativity blog. People clicking to your website from that blog will be utterly confused and leave.
- Be respectful and follow the guest blogging rules. Do your research before sending a request and make sure to include lots of samples to previous guest blog posts you’ve written. Also suggest titles to make it easy for the Host to respond to you.
19. Engage in Facebook Groups.
Join at least 2-3 Facebook groups. And actively participate in conversations and threads. You don’t always to have to promote your blog, just be helpful.
I cannot stress enough on this but don’t spam groups with your blog posts. Just be super friendly and helpful. It goes such a long way – not just in creating awareness for your Blog but getting clients.
A small Reminder:
Don’t forget to update your Facebook Profile and include your Blog’s link. If people click to your profile out of curiosity, they shouldn’t reach a dead end.
Using email marketing software
20. Start an email list
Ugh, you’re probably sharpening your pitchforks and lighting your torches to burn me right now, aren’t you?
I know I talk about ConvertKit a lot, but it’s only because it’s the one resource I cannot live without.
It’s responsible for making me at least one sale on my Blog every single day.
So, hear me out okay…
I made this mistake with my first blog by not starting an email list straight away and I regretted it dearly.
I started with a subscription of ConvertKit when I started my second Blog and I’m loving the results.
Everytime, I send out a Broadcast announcing a new post, my traffic spikes up.
Not only can you segment your readers based on their interests, but ConvertKit makes it super easy to market to them.
P.S. You can check out all the resources I love and treasure here!
Creating a sales funnel:
By creating a variety of email courses that I offer my readers which then leads to me pitching a related product to them at the end of the course, I am able to increase my digital product sales conversions.
This is the basic principle of a sales funnel.
A sales funnel post will be up soon! Itsy bitsy pinky promise. And the best part about a sales funnel?
It’s completely automated!
If a person clicks on a link to my product in one of my emails, they are automatically tagged as interested buyers.
And this gives me the chance to market to them later.
A Super Cool Marketing Tip:
Those who are interested in a certain product but don’t buy, are automatically given a coupon or a discount after a little while to nudge them and make a purchase.
All of this is possible with ConvertKit.
It’s a freakin’ God send.
I present to you, your Business Partner – ConvertKit.
Did I mention that ConvertKit integrates with Sendowl so that you don’t have to send sales emails to those who already bought your products?
Yep, you can just add automations and rules whenever you feel like to streamline the whole selling process in ConvertKit.
It couldn’t get any better than that, trust me!
I will make a more detailed process on how I use SendOwl to host my products later. I promise.
21. Have an objective for every email you send out
Before you sit down and write a newsletter, ask yourself, “What is the objective for this email I’m sending out?”
It should never be more than one of the following objectives:
- Raising brand awareness or just keeping in touch.
- Updating your readers of a new post.
- Raising awareness for a new product you’ve created.
- Giving them a tip for the week and building trust and show that you’re an expert.
- Promoting a sale/commission.
- Pushing them to complete an action – fill a survey, follow a certain social media, etc
Basically, you want to fulfill only 1 or 2 of the above criteria. Because, if you aim for more than 2 objectives, you will only confuse your readers and accomplish nothing.
Best Blogging Practices to keep driving Blog Traffic
22. Have a consistent blogging schedule.
Aim to publish at least 1 post once a week.
This not only gives your subscribers something to look forward to, but informs Google that your website is constantly being updated – which helps you rank better on Search Engines.
And adding extremely good and relatable content each week will help your Blog get more traffic.
I notice that my traffic goes up relatively higher when I’m consistent rather than when I’m not.
23. Research blog traffic tips constantly
Like I said before, blogging is a continuous learning process.
And SEO is changing every single day. You have to keep yourself updated by constantly researching marketing and blogging techniques.
I’m attaching a few books below that have really helped me improve my Blogging game.
24. Make sure your blog is super fast
By this I mean, your blog should have an incredibly short loading time. There are many times when I’ve found a blog title interesting, clicked on it to find that it takes forever to load!
And I just go back in frustration and click on another title.
Remember, blogging has become very competitive. So, choose a good and reliable hosting. If you’re a seasoned blogger, and are ready to up your game, go with Siteground.
It’s fast. It’s reliable.
And their Customer Service is super excellent!
25. Clean up your design
Keep 3-5 blogs as your Role Model blogs at all times.
- Study their design.
- Look at the fonts they use.
- Analyze the widgets they use.
And implement what you’ve learnt.
Furthermore, sans serif fonts are better than serif fonts. They’re more readable. Also, aim for dark grey instead of jet black. It’s less straining to the eye.
If you’re confused, always choose the simpler and cleaner design.
Remember, less is more.
Being a Blogger means always trying to be one step ahead of the game. You have to keep your web design fresh, neat and user-friendly.
So, ditch the wacky fonts and colors. And stick to something stable and make sure it’s cohesive with your Branding.
Which comes to my next point…
26. Use a good and reliable theme
I cannot stress on this enough.
As a Web Designer, I can automatically tell when someone is using a free or pirated theme the moment I land on someone’s blog.
Doesn’t matter. You’re a friggin’ pirate now, Chloe.
It’s second nature to me now and it’s a little turning off.
Your Blog is your Baby. You cannot afford to make it look shoddy or sub-par.
Once you buy a good theme, it will last you forever. This is an investment. Do not scrimp when it comes to your theme and hosting.
What you should look for in a good theme?
- is extremely flexible
- supports WordPress
- has a good support system
- lets Google crawl your website
- is SEO friendly
If you’re using WordPress and are looking for something easy but beautiful – go for Divi. This is super simple and comes with a wide variety of options and settings. It’s a die-hard favorite of most Bloggers.
Now, if you want more freedom and flexibility, go for the theme I use – Avada.
27. Keep implementing new techniques to generate more blog traffic
Are you still with me?
Okay, I know this has been a very long, and exhausting list. But having a blog means constantly trying new techniques.
Don’t just implement and leave it at that.
See what’s working and what isn’t.
Use your Google Analytics side by side to see if your blog traffic picks up after implementing a certain technique. Do your research.
At with that, we’ve come to the end of this very, very, very long blog post. I know I’ve covered a lot. You can bookmark this post or pin this image to keep coming back to it.
Are you ready to double your Blog Traffic?
Take my free email course to grow your Blog traffic and if you enjoyed this blog post, be a doll and share it with the world.
Lastly, I’d like to know which tip did you fancy and are going to try straight away? Let me know in the comments below!