How to Plan your Blog Content for a Whole Year and Crush It

By |2019-05-01T08:44:27+00:00April 10th, 2019|Blogging and Business|28 Comments
  • The Definitive Guide to Creating a Blog Content Plan for the whole year and sticking to it! Learn how to blog and create a systematic blogging system so you can blog easily and be a more productive blogger! #blog #blogging #millenial #blogtips

Why you need to plan your blog content way ahead of time

Do you sometimes feel overwhelmed because you don’t know what to blog about?

Or do find yourself with a book full of ideas but you have no clue which one to pick?

When you have a blog content plan or have a fixed list of ideas that you’re going to be writing about, for the next 3-6 months, blogging becomes super easy.

Let’s see why a Blog Content Plan can help you grow your blog more quickly.

1. It holds you accountable.

Half the work is done by planning your blog content.

When you see that a blog post has to go out in 7 days, a switch goes off in your brain and a mental note is created.

You will be more inclined to work and finish the post before the deadline.

Most of the successful Bloggers you find will have a content plan prepared at least 6 months in advance.

Planning your blog content in advance will give you plenty of time to adjust your content marketing so you get more traffic and conversions!

2. It helps you stay organized.

Drafting a plan in advance is a huge time hack for Bloggers.

After you publish a post, you don’t need to scratch your head and search tirelessly for new topics to write about.

It’s a good idea to keep a regular date for publishing posts. This allows your readers to know when to expect to hear from you.

What lovely hair you have, Miss…

Not only does this build trust but it makes you look like an Expert.

3. It gives you a lot of insight.

Last week, I noticed that my Amazon Affiliate sales were rather low. So I looked at my Blog Content Plan for the last 3 months, and would you know it… I’ve only been publishing tutorial posts.

I haven’t published a single list post to promote my Amazon Affiliate sales in 3 months. This helps me understand what changes I need to make in my future content plan in order to achieve a certain objective.

Besides, how do you measure your Blog’s success if you have nothing to compare it with?

If you have a content plan and constantly track your results, it’s very easy to grow as a Blogger.

Now that we understand why a Blog Content Plan is important, let’s move on to learning how we can create one!

If you don’t already have a blog, then you can read my step-by-step guide that will explain how to start a money-making blog in 10 minutes that stands out from the rest.

This post includes affiliate links to products I truly (from the bottom of my heart) recommend, meaning at no extra cost to you, I may earn a small percentage which I will use to buy junk food that I will binge on while watching TV with my beloved husband and 2 beautiful dogs.

Planning Ahead of Time

1. Create a schedule.

Before you even start pumping out ideas (I know you’re super excited about doing this), hold back for a second and take a deep breath.

As exciting it is to write down blog post ideas, take a deep breath and decide on your posting schedule first!

This is how Bloggers do “Yo-guh”

Look at your life and introspect.

How much time do you usually set aside to blog?

If you’re just starting blogging, you’re going to be very excited and will want to probably push out 3-5 posts a week.

Do. Not. Do. This.

Because as life catches up, and your responsibilities increase, you’ll have to either sacrifice quality or decrease the number of posts you push out each week and this leads to inconsistent blogging.

Nothing is worse than an inconsistent blogger who pushes out 5 posts in Week 1 and 0 posts for 3 months after that.


So, set a realistic schedule.

Mine is 1 per week. If I write a really long post, then 1 in 2 weeks.

Remember, after 3-4 months, if you feel you can do more, you can always raise the number.


2. Know your objective.

Understand the main objective of your Blog currently.

What do you currently want to do?

Please note that your objective can change every 3-4 months. And yes, you can focus on 2-3 at a time.

Example 1: Get Brand Recognition

By doing target audience research, Sarah was able to make tons of sales.

For instance, when you just start blogging, you may want to gain an audience or make a name for yourself.

In this case, you can write posts that have a theme you know are already popular or are currently trending.

If you start a food blog, you may want to hop on board Keto Recipes because its super popular!

List posts get more shares and comments so, you should definitely focus more on writing those!

Example 2: Get more affiliate sales

In the second quarter, you may want to establish 2-3 monetization strategies. Like writing your first eBook, or applying to ad agencies.

In this case, you may write more affiliate based posts. Like tutorial posts promoting certain companies that you are an affiliate for.

If you have a Fashion and Lifestyle blog, you may publish 10 Vegan Beauty Products for Acne Prone Skin.Writing Affiliate Posts around products you love is a great way to make affiliate sales!

Note: I have Acne in real life and this InnisFree Care Set is one of my favorites and has really worked for me.

Once you understand what your objective is for the next 3-4 months, you can plan what kind of posts you’re going to write.

This will really help you reach your objectives!

Researching all the data

3. Understand your target audience.

I am currently reading this amazing and very insightful eBook called 81 Days to Becoming an Online Sales Marketing Machine and this eBook highlighted a very important point.

Unless you pitch your idea to the right crowd, you will make 0 sales.

This is one of the biggest mistakes with my first eBook. Although the idea and the eBook was great, I was pitching to the wrong audience.

However, when I decided to write my second eBook, I spent 3 months figuring out what posts my audience liked.

Take your time to do your research and evaluate your market before you create your product.

Then, after I started publishing posts regularly, I surveyed my audience and asked them what problems they really faced when setting up their Blogs.

I gathered all my data and used it to write my eBook – The Secret Sauce for Skyrocketing your Blog Traffic.

A lot of my readers had trouble gaining traffic initially. And a lot of them had traffic but it wasn’t converting into ad revenue or affiliate sales.

So, I didn’t just create an eBook that discusses traffic strategies. I wrote an eBook that discussed how to get a lot of traffic that gets high conversions.

And once I was done, I didn’t just start selling it. I took the time to plan a detailed sales strategy and then went ahead and launched my eBook.

Learn how to grow your Blog traffic with these strategic tips that top bloggers have used to gain 100K pageviews. Includes indepth SEO and keyword strategies and so much more! Also includes 3 Bonuses.

So, before you start writing posts or ideas for posts, know whom you are going to be selling to in the future. Know who your target audience is.

Just because you are a Beauty Blogger, doesn’t mean you should write for every single girl in the world that’s interested in beauty products.

No, narrow it down.

You can either aim your Blog towards:

  • office going women who have no time to get ready but want to be beautiful and well-groomed (or)
  • teens who love trying out new hairstyles for school every day (or)
  • women looking into budget friendly make up

P.S. I don’t use mascara in real life but I want to

Once you know whom you’re writing for, creating products becomes a piece of cake.

And selling the products (that your audience is now craving for) requires no convincing from your end.

That’s because your audience has already told you what they want.


4. Research Keywords

Once you’ve nailed your target audience and you have an idea of where you want your Blog to be a few months from now, all that’s left to do is to come up with content ideas.

You have to pick a few main keywords that you want your Blog to be known for. This is basically the words people enter in the Google Search Bar.

You want your Blog to be one of the best in your niche. So, each and every post you write must be about a topic that is related to your keyword. This book really helped me write better posts.

Go to Google Keyword Planner. And use this to make a list of at least 10 long tail keywords that you’re going to be using for the next 3 months. Make sure that these keywords have high search volumes.

You can also use KWFinder for this. I use both of them in tandem for keywords I want. I really go more into detail in my free blog traffic email course which you can take here.

Think of your Blog as a huge book.

Think of your Blog as a huge book and with each new post, you add a new page to your big blogging book. Your book becomes more and more valuable to Google as it ages.

Lookie, lookie…

Each post you write becomes a chapter to your never ending book. That’s the main difference between a book and a blog.

A blog continuously grows and updates. The information on your blog does not have an expiry date.

People 3 years from now can read your Blog and find interesting posts that will educate or entertain them.

Aim for quality and long-term fulfillment by writing extremely valuable content.

The more posts you write about your niche, the more important your Blog becomes to Google.

A blog that has posted 100 posts on food will always outweigh a blog that has 10 posts on food, 10 posts on fashion, 10 posts on travel. Because it’s more defined and thorough and focuses on only 1 topic.

Writing a viral blog post that's out of this world brilliant isn't hard if you know the secret formula. Read this post to find out how. Girl holding globe illustration.

Writing about one topic alone can get exhaustive, but if you delve deep, you will find multiple sub-topics within your 1 topic.

Google really values aged blogs with lots of information about a certain topic. Remember, it only wants to provide the best for its viewers.

So, if you’re aiming for a particular niche, do not publish posts about anything else.

By continuously doing this, you will gain a lot of blog traffic rather quickly for mainly 2 reasons:

  • You will look like an expert in said niche, which will result in more followers and better brand awareness.
  • Search Engines will understand that you are blogging about only 1 topic, therefore you are extremely knowledgeable about said topic and will automatically boost your posts.

Creating a Blog Content Plan

5. Create a Blog Content Calendar

Creating the calendar is the best part in this process.

You can either do this digitally via Trello or WordPress Calendar, or get down and dirty with a Physical Planner and some colorful pens and stickers.

I am more of pen and paper girl so I use my own Illustrated Blog Planner (which you can buy here for only $7) to organize my entire blog.

I basically use this Planner for everything! It’s by far one of my most favorite creations ever!

One of my favorite pages is the Blog Post Promotion Checklist.

And I love organizing my Newsletters too!

Overall, this little Baby consists of 45 pages and you can get it here for only for $7! Apart from this, I also have a digital timetable that I’ve created using Excel:

If you use Excel, you can create a posting schedule and a blog content plan with that.


6. Come up with tons of a blog post ideas

This is easier said than done, I know.

But once you have defined your target audience, have done research on your niche and know the keywords you’re going to be using, all that’s left is to actually generate blog post ideas.

For this, I would suggest to join a couple of Facebook Groups for Bloggers and see the trending topics.

Look at what people are talking about, note their struggles and see if you can group those problems together.

For instance in my niche, I noticed that people were constantly having trouble gaining blog traffic and decreasing their bounce rate, so I made 2 detailed posts on gaining blog traffic and decreasing bounce rate.

Apart from this, you can also look at your competition.

See the blog posts that tend to outdo the rest. These are the blog posts that will get over 20-50 comments. Try to understand why those particular blog posts do well and start researching on the same topic.

Now, I’m not suggesting that you copy blog posts from other Bloggers.

I am too scared to leap into affiliate marketing straight away. Read to find out how I was still able to earn over $3000 a month, blogging.

Don’t be a copycat.

But study those blog posts and implement the things you’ve learned in yours.

For instance, I noticed that Bloggers in my niche tend to post a lot of Income Reports so I created my own Income Report!

It was a one time thing but I was really happy with the result and my readers really loved that I shared a part of my blogging journey with them.

Another great idea is to login to and see the latest news. I simply love this website because it gives me that raw burst of energy I need to start my day.

Meera Kothand’s eBook: The One Hour Content Plan takes content planning to a whole new level. She describes what posts you need to create in order to achieve different goals for your Blog. And she gives you templates and there are worksheets involved too! I have successfully used to generate content ideas for my blog!

Follow the topics you love and read a little bit each day. Not only will this keep you up to date on what’s happening but you’ll never run out of ideas.

7. Start pumping out Quality Content.

Creating quality content becomes easy once you have a plan and all your ideas are organized.

When you release content on your Blog, remember to time it with your social media. Everything should be cohesive and work like clock-work.

I discuss the exact method I use to write a viral blog post here. Basically a good blog post should have:

  • an extremely hooking introduction
  • well structured and formatted points
  • accompanying media that makes the post super interesting and rich
  • an apt conclusion

Don’t worry about writing perfect blog posts in the beginning. As you write and publish posts, you will automatically find your voice and your writing style.

Long form content is the best type of content.

So don’t hold anything back. Give it all away.

Use lots of images and examples to keep readers engaged.

Use lots of images in your blog post to help keep readers engaged.

A pointless image to prove my point.

Once you start publishing content, remember to mix things up.

Once in a while publish a case study.

Or write a more personal and light-hearted post.

You can also interview someone in your niche like how I interviewed my darling friend, Chaitra.

Remember you need to be consistent and at the same time unpredictable and versatile. This will keep your audience on the edge of their seats.

They should wait to hear from you!


8. Creating a streamlined process

If you are pressed for time, you can group a bunch of similar tasks together.

For instance, you can come up with titles for the next 4 blog posts in one day, create 5-10 different pin images on another and create outlines on yet another day.

This save loads of time and is one of the best time-saving hacks for bloggers!

Keep pushing things around so that it fits your schedule.

Remember blogging is your getaway and should not become a task. So if you discover that Tuesdays are the best days to post, push your publishing days to Tuesday.

If you feel that Saturdays are the best days to send newsletters, then send out your newsletters on Saturdays.


Creating a Blog Content Plan definitely takes time but this particular strategy has really helped my blog become more streamlined and bring in a continuous income flow because I can decipher what’s working and what isn’t.

Additionally, it allows me to plan the type of posts I want based on the end result I’m expecting. And once you do this, you’ll be prepared for virtually anything!

So, plan ahead and see the difference it makes for you and your Blog!

Over to you!

So what is your favorite way to reduce your bounce rate?

Are you a pen and paper girl or do you prefer keeping your content plan on a digital platform? Let me know in the comments below!

About the Author:

Angela is a 26 year old Illustrator and Comic Artist living in Bangalore, India with her husband and 2 cute little Labrador retrievers who resemble a cream-bun and a chocolate kiss.


  1. Monique Hercules April 10, 2019 at 1:24 pm - Reply

    Another awesome blog post, I really do need to start planning out my blog posts I think I will revamp my blog and implement this strategy also do you think it’s wrong niche wise if I blog about makeup, skincare and hair and then Instagram marketing. I find it really hard for me to stick to one topic so am trying to narrow it down maybe just to makeup, skincare, and hair until I grow some more.

    • Angela Vaz April 16, 2019 at 4:30 am - Reply

      Hey Monique,

      You’re such a darling. Planning out your posts in advance will really push your Blog to a whole new level. I’ve been doing this recently and I’m already noticing a change both in product sales and email sign ups!

      You should definitely narrow down and you will notice the difference in traffic ASAP.

      Lots of love,

  2. Rumaisa | life with rumie April 10, 2019 at 1:45 pm - Reply

    These are some great tip! I have always had problems keeping my blog organized but I think these post will help me plan my contents. Thank you !

    • Angela Vaz April 16, 2019 at 4:31 am - Reply

      Hey Rumaisa,

      Thank you so much! Yes, it will definitely help.

      Lots of love,

  3. Dominika | April 10, 2019 at 4:23 pm - Reply

    Such a great post again! For now, my content planning is only the list of post titles that I want to write about. But I definitely need to implement your hints to boost my workflow. Thank you for valuable information!

    • Angela Vaz April 16, 2019 at 4:32 am - Reply

      Hey Dominika,

      I love the domain name of your Blog! 😀 And I’m hundred percent sure that this particular strategy will boost your workflow! I’m still documenting my progress but I’m loving the results so far! 😀

      Ever yours,

      • Dominika | April 18, 2019 at 4:17 pm - Reply

        Thank you Angela! This name has kind of particular story behind it. 🙂

        Next week I hope to finally get my new huge board so I can stick to it all of my ideas, stick notes, and the blog content plan of course! I think this will help me to stay on the right path, as you’re doing. 🙂

        • Angela Vaz April 22, 2019 at 11:57 am - Reply

          Hey Dominika,

          Love your name by the way.

          Thank you so much! I actually have a cork board and it really helps me stay on track. I can see my time table and my ideas all in one place.

          Warm regards,

  4. Adrianne Armstrong April 10, 2019 at 8:47 pm - Reply

    First, let me just say how much this blog post has inspired me and helped me get back on track with my goal of becoming a successful blogger. I have been in a rut lately (and I just started my blog about 5 months ago) but reading this and getting a deeper understanding of how important it is to plan things out (which is the main goal of my blog), all about being organized and somewhat together in a world full of Life.
    Second, I am a pen and paper gal. I use the Happy Planner and I love it! I use it for everything, like seriously, everything.

    • Angela Vaz April 16, 2019 at 4:37 am - Reply

      Hey Adrianne,

      Thank you so much for the kind words. 🙂 You’re so sweet.

      5 months is a really short time! Don’t lose heart. Keep blogging and narrow down your niche a bit and you will see quicker results. I love how the Happy Planner looks! I might get one too! 😀

      Lots of love,

  5. Hannah April 12, 2019 at 4:23 am - Reply

    Thank you for the tips! I’ve been trying to get better at planning ahead rather than just publishing whatever recipe I fancied making the most every week! Hopefully this’ll help me to get more organised and start planning out my posts in advance properly!

    • Angela Vaz April 16, 2019 at 5:05 am - Reply

      Hey Hannah,

      How are you sweetie? It’s been so long!

      Oh yes! This strategy will really help you get more organized! And it will help you gain subscribers faster too!


      • Hannah Bullard April 16, 2019 at 5:33 am - Reply

        I’m good, thanks! I got my new theme all set up and am looking at joining the amazon affiliate program in a week once I’m 18! I’ve already started tracking my blog stats and planning posts better using the planner from your bundle – in fact, it’s working so well that after my exams I’m looking to post twice a week instead of once!

        Thank you again for all your help!

        • Angela Vaz April 22, 2019 at 11:49 am - Reply

          OMG Hannah!

          It’s really pretty! 😀 And thank you so much! I’m so glad you’re enjoying the Planner! It’s no problem at all. Twice a week is really good for a Food Blog!

          Lots of love,

  6. Alex April 12, 2019 at 8:49 am - Reply

    Thanks so much for this post <3 Will definitely be getting my pen and paper out to make a kick-ass blog calendar! Also really love your excel sheet. I've never thought about planning it out over the week like that. I will try something like that to keep me on track throughout the week 🙂

    • Angela Vaz April 16, 2019 at 4:47 am - Reply

      Hey Alex,

      It was just a fun experiment but it actually helped me get sorted. And looking at my time-table every day really helps keep me on track! Do let me know how it goes! I’d love to see yours!


  7. Laurie Harmon April 12, 2019 at 10:18 am - Reply

    I am a pen and paper gal. The problem is the paper piles breed or so it seems. I’m sure you’ve heard the saying I have lists to organize my lists. LOL.

    • Angela Vaz April 16, 2019 at 4:46 am - Reply

      Hey Laurie!

      I totally understand. I’m kind of a notebook addict and I have piles waiting for me too! Ha ha.

  8. Etinosa April 13, 2019 at 11:42 am - Reply

    Wow, this post was really helpful to me. I’m a pen and paper girl all the way, although I also use digital platforms for my to-do lists and notes and stuff. But I’ve found that I commit to things more if I write them down on paper, it just seems more real to me. So I tend to write out my plans more on paper.

    • Angela Vaz April 16, 2019 at 5:05 am - Reply

      Hey Etinosa,

      I actually find that I commit to things more if I write them down too! 🙂 It’s so weird but writing down my to-dos makes me more productive!

  9. Smith April 22, 2019 at 8:27 am - Reply

    Thank you so much, I definitely need this! I just got my blog to the point where I consider it ready for people to see–but I have no idea what to do next! There’s so much to learn about blogging and I appreciate how you’ve broken it down so there’s a roadmap to follow.

    • Angela Vaz April 22, 2019 at 12:00 pm - Reply

      Hey Smith,

      Thank you so much for your kind words.

      Yes, there is a lot to learn but with time and practice, everything becomes really, really easy! 😀 Just take it one day and a time. Create weekly plans and monthly goals. Don’t worry, it will al fall into place.


  10. akhil May 19, 2019 at 5:53 am - Reply

    Excellent content, it’s very helpful!!
    Thank you for sharing such a nice and easy to read & understandable article .

    • Angela Vaz May 20, 2019 at 3:22 am - Reply

      Thank you so much Akhil! Super glad you loved it.

  11. Haya May 23, 2019 at 7:12 am - Reply

    Such an awesome post. Very useful information. Am wondering how the bunch of great ideas in one single post!! Excellent work.
    Me too have started a blog and your post gives a big inspiration to do more in future. If u find time kindly do visit my website.

    • Angela Vaz May 29, 2019 at 4:20 am - Reply

      Thank you so much for your kind words. 🙂 I think your blog is very sweet Haya.

      And I wish you all the best with it! 😀

      Lots of love,

  12. Siobhan June 10, 2019 at 10:28 am - Reply

    Hi Angela
    This is a really helpful post as you probably know already 🙂
    My problem is I get so much ideas and start them, then forget I’ve started them, move onto something else, lose track, start something else and then hardly anything gets finished! 🙁
    I’ve bought your Secret Sauce book and it’s so easy to follow and digest.
    First task in my plan is to write a plan!

    • Angela Vaz June 17, 2019 at 5:11 am - Reply

      Hello Siobhan!

      Thank you! So glad you liked it. It happens to all of us! 😀 I honestly love switching over from one task to another. Sometimes, I even get writer’s block and it is truly hard to overcome!

      Thank you again for buying my eBook. Do email me if you have any other problems! Or have any questions. I’m more than happy to help! 😀

      Big bear hug,

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