How is COVID affecting Online Businesses everywhere
The Coronavirus is spreading despite lockdowns and quarantines.
People all over the world are scared not just because of the pandemic but mostly because of job insecurity and the falling economy.
Businesses all over the world are being affected, and if you’re a Blogger, then you would have noticed a huge drop/rise in traffic depending on your niche.
Right now, Finance Blogs and Health Blogs are doing really well. But Travel Blogs have taken a huge beating.
This was an unforeseeable and unfortunate circumstance.
But as Entrepreneurs, we need to constantly adapt our Businesses to always stay ahead of the curve.
So, if you’re currently going through a massive traffic slump, don’t fret. I’m going to show you how you can tweak your Blog and Business so you can adapt to the Coronavirus Crisis.
If you don’t have a blog or are thinking of starting one, I have a free 7 day email course (extremely detailed) that will help you start a blog that makes money on autopilot!
This post includes affiliate links to products I truly (from the bottom of my heart) recommend, meaning at no extra cost to you, I may earn a small percentage which I will use to buy my poor dogs food.
Diversifying your Blog’s Income Streams during COVID-19
Because people who are living with day-to-day wages are currently stuck at home with little or no income, it’s obvious that their sales are going to plummet during this time.
All hope is not lost though.
You will have to diversify your income streams in order to reach your monthly income goals.
Another benefit of having multiple income streams is that if one fails, you can always rely on the other to pull you back up. This is why you should not put all your eggs in one basket.
Here’s how you can salvage your income streams as a blogger:
1. Jump onboard the Ad express
As much as I dislike ads, this particular monetizing strategy is going save your Business at this time. Apply to Mediavine if you’re already hitting 25K sessions or AdThrive if you’re crossing 100K pageviews a month.
This Ad income will boost your Blog Income during the next few months.
2. Hold a sale on your most popular products
If you were coveting an online course/eBook, I’m sure you’d buy it if it was on sale right now.
A lot of people are scared to sell right now because they feel it’s icky.
But if you’re not doing it, then other people are. And there are people with horrible products who are milking this situation in order to become profitable.
So, don’t be afraid to show up and talk about your products to your readers. If people want to buy them, they will.
Additionally, people are sitting at home and looking for the best deals right now. So, this is the perfect time to hold a sale.
You’re not only going to help people who are having a diffcult time, but it’s going to help keep your Business afloat.
3. Start an Online Coaching service
Social Distancing has taken over the world by storm.
Make use of this opportunity by broadening your services to include online coaching. No matter what niche you’re in, you can take on clients from all over the world and talk to them via Zoom calls/Google Duo.
Note: A Therapist on Quora I know is now talking to his patients over his webcam. It’s less than ideal but you do what you gotta do to survive.
4. Start incorporating videos or start a YouTube Channel
Since people are stuck at home with nothing to do, videos have become a major form of entertainment and education.
You can seriously charm the pants off your viewers by hopping on this latest trend.
If you’ve been on the fence about starting a YouTube channel, now is the perfect time to start.
Likewise, you can also start a Podcast.
You will definitely get much more views at this point. You can either use your laptop camera or get yourself a good video camera.
5. Create an Online Course for your readers
People have a lot of time to kill and they’re looking to pick up new skills. Just hop onto Teachable and create a quick course on the one thing that you love doing or are really good at.
I have an Illustrating course on Teachable that teaches people to convert pencil sketches to illustrations and it brings me a neat profit every month.
Online Courses are passive income because you only have to create it once and it will definitely help boost your monthly income during uncertain times like these.
6. Promote your services as a Freelancer
A lot of physical shops are finding it hard to make sales.
They’re transitioning from brick and mortar shops to online stores. This is the perfect time to reach out to them and help them make that transition.
If you’re a graphic designer/website builder, you can send out a newsletter to your peeps or just cold email your favorite businesses to see if they require your services.
You may also enjoy reading these posts:
- How much does it really Cost to Build and Run a Blog
- 13 Reasons Why your Blog isn’t Making Money
- How ConvertKit helps me make $600 a month consistently
- 17 Easy Ways to get More Clients
- How I made $3451 in my 6th month Blogging
Increasing Blog Traffic during the COVID19 Pandemic
1. Creating Pins for your Popular Posts
Open up your Google Analytics and go to Behaviour >Site Content >All Pages and take a look at your most popular posts.
People are spending a lot of time on Social Media and this is the best time to increase your exposure.
2. Tweaking your content so that its more relevant to the current situation
Everybody who is quarantied right now is talking only about one thing – COVID.
It is inevitable and if your Blog has nothing to do with health, you can still make your Blog more relevant so that you get more eyes on your content.
People are currently looking for education and entertainment. So, it is crucial that your posts maintain a postive and kind tone.
Based on your niche, here are a few tips on what posts you could write in order to boost traffic.
1. Travel Blogs:
Because people are not travelling and are cooped up indoors, write posts on how people can move about safely, or give them tips to cope and manage their finances if they’re stuck in another country.
Talk about lifestyle changes they need to implement straight away in order to be safe.
2. Food Blogs:
Cover recipes on food that boosts immunity.
Because grocery shops are running out of food, most people are only left with staple food items like rice/noodles, processed meat and lentils.
So, cover recipes that include these food items in order to reach a larger audience.
I really should have looked up a recipe…
3. DIY Blogs:
This the best time to release more content than what you normally post.
People have way too much time on their hands and are looking to master new skills. So, work on publishing beginner tutorials on origami, crocheting and so on.
4. Mental Health Blogs:
People who are not used to being at home for long periods of time will find this period very hard – mentally. This is the perfect time to write posts on fun activities people can do at home.
Cover topics on yielding maximum productivity while working from home or dealing with anxiety about COVID-19 and so on.
5. Fashion Blogs:
Because people are stuck at home, they may not be interested in visiting stores to buy make-up and clothes at this point.
Instead, talk about fashion apps that do home delivery or cover the best online deals right now.
You can also move over to cover self-care topics.
Write posts on how people can make DIY masks with the ingredients they have at home or how they can moisturize their hair and skin.
6. Finance Blogs:
The economy is crashing as we speak.
People are looking for money-saving tips and wise investments. So, get in on this by tweaking your posts slightly to talk about how people can recover from this economic slump during COVID-19.
7. Parenting Blogs:
Write posts on fun activities parents can do with their children, or different ways they can get their children to help out with chores. This is the best time to spread awareness about COVID-19.
You can also write posts that help parents to teach their children how to be safe during this difficult time.
On a side note, if you’re keen on increasing your blog traffic, take my free 5 day email course that teaches you how to double your blog traffic!
3. Send out positive and kind newsletters
People are consuming a lot of online content because they’re quarantined.
Your readers are probably scared and tensed about what’s going on. This is the perfect time to stand out from all the noise and send them a no-nonsense email that’s honest, caring and full of positivity.
Talk about how the pandemic has affected you, ask them about their lives, and point them to resources that will help them out.
If you’ve written relevant posts, then link to them.
4. Prep your popular posts to retain more traffic
Using Google Analytics again to see which posts are doing well, add content upgrades to these posts.
This will make sure that the posts that are bringing in high traffic are increasing your email list subscribers.
Additionally, you can add more internal links to these posts so that you can keep people on your Blog for longer.
Here are a few posts to help you build your online presence and gain more traffic!
- 13 Proven Strategies to Decrease your Bounce Rate
- 27 Easy Ways to Double your Blog Traffic
- 13 Free Ways to Market your Blog and Business
- How I used Pinterest to gain 18,000 views in my 3rd month Blogging!
- 17 Killer Ways to get Tons of Blog Comments
- 11 Easy Hacks to Stand Out as a Brand New Blogger
Preparing your Blog for the future months after this Pandemic
1. Work on a new product entirely
I’ve been delaying working on a new product for the past few months because I simply haven’t had the time. Now, I have no excuse since I literally have nowhere to go.
Use this opportunity to create a completely new eBook or eCourse.
Ask your audience what they fancy or run a poll to see their replies. Tiffany has written a great post on writing an eBook that I think you’ll find quite useful!
2. Re-evaluate your Business Plan
You may want to switch up your content/social media strategy or change your business model entirely. This is the perfect time to sit down and edit your Business Plan.
P.S. I have a Business Plan Guide + Workbook right here that you can use to shape your entire Blog’s Business Model.
3. Create a Blog Content Strategy
Now is the perfect time to re-evaluate your business goals and content strategy.
For instance, if you want to promote a certain digital product in your shop, you can start publishing more case-studies and highlight problems that are faced in your niche that your product can solve.
Map out your goals and content ideas over a span of the next 3 months. Once the pandemic situation dies down, you will save a lot of time writing posts because all your ideas will have been neatly drawn out.
Increasing Productivity during COVID19
1. Have a designated workplace
It can be very tempting to work on the couch while your kids are watching a movie. But trust me, you’ll end up watching the movie with them or falling asleep entirely.
Find a corner in your house where you’re least likely to be disturbed and get working.
Get a comfortable chair and nice big cup of your favorite beverage before you sit down to work.
2. Establish a routine
Set working hours. Go all out in creating a nice time-table for yourself.
You may feel that it is pointless to do this, but you’ll be surprised at how your brain responds to working during certain hours of the day.
Trust me, you will be more productive.
Do not work into the wee hours of the morning. Don’t overburden yourself.
It is important to mix things up in order to ensure that you don’t lose motivation.
For every 45 minutes you work, take a 15 minute break by either getting yourself a glass of water, or playing with your beloved pooch or making yourself a cup of tea.
3. Keep yourself accountable
Checklists are a great way to do this. You could use apps like Trello or Asana or just use a printable Blog Planner to maintain all your to-dos.
It is very easy to lose track or interest in your work if you’re sitting at home all day.
You can download my free 12 page blog planner to get started!
4. Network with other Bloggers on Facebook Groups
Touching base with people in your field of work will really help you become more productive and make you more accountable.
I wrote this post because I noticed a lot of Bloggers were in the same shoes as I was. They were all worried about their Businesses and didn’t know what to do during this pandemic.
And this fueled me to write this post.
Most blog posts take me 1-2 weeks to write. But this one took me only 2 days.
Socializing during a time like this will really help calm your mind and relax. Additionally, it will give you that much needed clarity to help you get back on track and focus on your work.
Likewise, keep contact with your Blogging Buddies and help them stay accountable by asking them about their work.
By looking out for each other, we will be able to overcome this pandemic together very quickly.
Here are a few posts that will help you maximize your productivity now that you’re working from home:
- 27 Hacks to be an Ultra Productive Blogger
- How to Plan your Blog Content for a Whole Year and Crush it!
- The Badass Guide to Blogging more Consistently
- What to do when you Want to Quit Blogging
Taking a Break from Blogging entirely
If you’ve been working yourself to the bone, this may be the perfect time to just take a breather. You can come back stronger and you will have more clarity about your Business.
Here are a few activities that you can do while you step away from blogging.
1. Learn a new skill
Unless you’re used to working from home for long hours, it can become difficult to find motivation to work. Take a break from blogging by mastering a new skill you’ve always wanted to learn.
It’s no secret that I love Skillshare. I’m using this lockdown to hone on my illustration skills. For example, I’m taking Mimi Chao’s class on Skillshare for creating Visual Stories.
Infact, I have an exclusive Skillshare Coupon you can take that will give you a free trial of their Premium Membership. If it’s not your cup of tea, you can always cancel your free trial before you are billed.
And yes, you can take any number of courses in the free trial period.
So, please make best use of it.
2. Keep yourself active
Sitting at a desk all day (inside your home) is really not ideal for your health.
It can be very challenging to exercise without fresh air but there are tons of ways you can become fit without working out in the traditional sense.
You can play with kids/pets, dance to lively music, practice yoga, shake your hips while you’re washing the dishes, do lunges while you’re brushing your teeth.
In short, keep moving.
3. Read and research
The Online Business world is evolving as we speak. The best way to become better at what we do is to keep ourselves thoroughly informed and up-to-date.
So, I would suggest that you take some time off to read a little something everyday. Apart from reading newsletters from my favorite bloggers, I also make time to read a Business Book every week.
Brush up on content marketing, creating digital products, networking and so on.
Here are a few of my current favorites:
4. This is the time to upgrade your self-care routine
We are so consumed by the hustle and bustle of life, that we forget to take care of ourselves. Now that we have so much uninterupted time to think, this is the best time to start taking care of ourselves.
Here are some of my favorite self-care tips:
- Keep yourself hydrated
- Do yoga
- Write in a journal
- Keep in touch with your friends and family over the phone
- Take plenty of rest
P.S. India is currently on lockdown for 21 days and I’m all alone with my pups. But incorporating these small self-care hacks into my routine, makes a huge difference.
5. Take care of yourself and your family
It is estimated that over 30% of the population will end up with the Coronavirus.
The best thing we can do right now is to maintain social distancing in order to not overwhelm the Hospitals and the medical staff that are working round the clock to save lives.
So stay at home and be safe!
6. Understand that this too shall pass
If you’re one of those people who want to take a break and come back after this is all over, that’s totally okay. This is a very difficult situation, so it’s completely alright if you want to take a break.
There are a few bloggers who want to continue blogging through this pandemic and that’s perfectly alright too.
It is important that we treat everyone with kindness and understanding and not throw stones. We can get through this if we are positive and united.
So, no matter what you do, spread a positive message to those around you and let’s get through this together.
Over to you!
How are you currently coping with this pandemic? Have you made any changes to your Business right now or are you taking a break?
If you found this post useful or know anyone with an online business that can benefit from this post, please share it!