The Fantastic Morale behind Email Marketing
Picture yourself walking into a Jewelry Store.
A lovely little trinket catches your eye.
It’s a heart shaped locket.
Something you’ve always yearned to buy but never have. You check the price and realize it’s a little over your budget.
You’re still considering buying it…
But your friend calls you from outside and says the Coffee Shop that you’d been planning to go is closing soon! And you hurry out without even thinking about purchasing the locket.
That night, you dream about it.
And in the morning, when you check your Facebook, you see an ad for the same locket! You discover that they’re selling it in Gold and Silver!
While you’re walking to work, you see a huge display for the Locket.
It’s like the Store is reading your mind.
You rush to the store to realize that they have only one left. And without a moment’s notice, you buy one!
Oh my! I’ve always wanted this locket. Well, not really. But I have really wanted it for the past 22 hours.
You may not have thought about it much, but the continuous subliminal message of the locket seeping into your brain at a drip rate helped the Store make that sale.
And God knows, how many more!
He he, I’m rich!
You may be wondering… how does email marketing come into this picture?
Well, I’ll tell you.
See, when you have an array of products in your shop, people who visit your Blog aren’t going to buy from you at first sight.
You need to understand that they may not know you at all.
And without building trust with your potential buyers, it’s very, very difficult to make an actual sale.
But what if, there is a way to keep in touch with your potential buyer?
Send them little notes every week, to help prove your authority and show how reliable and knowledgeable you are in the subject… that slowly builds trust and leads them to realizing that the solution they want lies in the products you sell.
That is where email marketing comes into play.
What is Email Marketing?
Email Marketing is defined as an email sent to a large group of people who may be your potential or current customers.
Now, if you are currently blogless at the moment, you can read my step-by-step guide to start a blog in 10 minutes.
This post includes affiliate links, meaning at no extra cost to you, I might make a small commission if you decide to buy something and this money will be used to feed my poor lil’ dogs. They are perennially hungry, my little ones.
Those little rascals…
My First Blogging Mistake and how it cost me big!
When I started my first Blog 4 years ago in 2015, I jumped onboard the cheap train by choosing Mailchimp because hey… It was free for the first 2000 subscribers!
I created opt-in after opt-in, not even bothering to see if they aligned with my Brand and Message.
I got loads of subscribers.
But no one ever bought my products and I made no money from my Blog!
Then I read online, that it is important to segment your readers according to their likes and interests.
Since I was blogging about food, adventure, art and what not, I decided to create different opt-ins for my different blog categories.
But here’s where the major screw up happened.
If someone signed up for 2 freebies, they were counted as 2 people. So, a single person would be counted as 10 people if they signed up for 10 separate freebies resulting in Mailchimp charging you for duplicate customers!
A-ha! That’s how they got me!
I may look cute but I’m super dangerous.
I realized that, that was why they offered me free emailing marketing for upto 2000 subscribers. It’s a marketing trick.
When I started my second blog, I didn’t make that mistake. I invested in in my Blog.
I directly signed up to ConvertKit and as soon as my 1 month trial was up, I purchased the Annual membership because you get a huge discount. Meaning instead of paying the regular $29 a month, I was able to get away with $24 a month for the whole year, even if the number of followers crosses 1500 subscribers during that time.
Buying annually helps save loads of money!
I currently have a little under 3000 subscribers but I’m still paying $24 a month and will be paying that until my renewal.
Pretty cool, huh?
I was making 0 money when I started my second blog. And it was a huge leap for me to start spending so much on an email marketing platform.
But every Blogger stresses on having an email list, so I puckered up and did it.
This time, I was not going to have a failed blog. I was going to create products and sell them on my website.
And make a profit!
Creating an opt-in that’s awesome sauce!
When I started my second blog and began to collect email subscribers, I did so with one motive.
They should be interested in what I have to sell at some point in my Blogging journey.
For example: if you have a Food Blog and know that at some point that you are going to release a recipe book, it would be pointless to create a freebie/lead magnet on saving money and post it on your blog to collect subscribers.
Because they may not want to buy a recipe book from you 6 months down the line. They may have downloaded your freebie because they’re more interested in saving money.
It’s like selling peaches to someone who likes only apples.
Not only are you wasting money by keeping people on your email list that are not interested in any possible products you have or may have, you are wasting their time and yours.
Point to note: Numbers do not matter. It’s the engagement that counts. This is the harsh truth about blogging.
That is why, it is very important to know your target audience before you start creating loads of content and lead magnets.
This is the one action that will make or break your blogging income.
I didn’t create an opt-in that did well immediately. It took me 2-3 mediocre opt-ins to create one that was out of this world. I’m currently earning about 30 subscribers a day thanks to my super cool opt-in.
The most amazing opt-in was and still is my free 12 page Blog Planner.
This opt-in has helped me accumulate over 2000 subscribers in 3 months.
Which is pretty amazing, if you ask me.
And thanks to this opt-in, I was able to keep in touch with my subscribers, whom I knew loved Blogging and were looking to make money blogging, because why else would you download a 12-page blog planner?
It’s obvious that those that downloaded my blog planner wanted to get serious about blogging and grow fast!
So, I waited a month and started to work on my next project.
A digital product to sell to my fast growing email list.
I worked on an eBook – The Secret Sauce to Skyrocketing your Blog Traffic and once I was done, I launched it at 50% the original price using SendOwl.
Using Sendowl, people can buy my products in 1 click.
I knew almost everyone in my tiny email list would be interested in this eBook because the ebook isn’t about getting pointless traffic.
It includes singular and effective strategies that focuses on getting traffic that converts into sales and commissions.
Now, creating and launching a product isn’t hard.
But the email marketing that follows, is!
Because I used SendOwl as the storefront to help sell my products, I was able to exploit their Affiliate Program and while I was writing my eBook, I approached several bloggers who also were in my field and asked them to be Affiliates for the eBook.
SendOwl has a pretty neat dashboard for Affiliates. They can see all your products and use whichever links they want.
I made sure that all my Affiliates earn 50% of each commission they make as this motivates them to make more sales!
In the first 40 days of launching my product, I hit the $1000 mark with just that eBook and my Blogging Bundle which includes 2 eBooks and 1 Planner.
Most of the sales poured in, during the first week of the launch while I sent out my emails.
Please note that this is the first time I was implementing an email marketing strategy.
But, what happens 1 month after the launch?
Obviously the sales will slow down.
So, what do you think I did?
Create an evergreen sales funnel, that continuously brings in sales!
And which email marketing helped me do all of this?
It is a Godsend.
Let me explain why.
Why I chose ConvertKit
I’m going to start from the beginning.
It took me a few months of blogging consistently every week, to actually become profitable. And by profitable, I mean earning more than what I spend on my Blog maintenance. You can read my last blogging income report here.
But thanks to ConvertKit and SendOwl, and the magical integration of both, I am now able to earn between $500-$600 monthly by only selling digital products in my shop.
This number is expected to increase as the number of subscribers and my products increase too.
Let’s move on why I chose ConvertKit and why you should too!
Free 14 day Trial
First of all, you can use my link to get a free 14 day trial!
Trust me, when I switched from Mailchimp to Convertkit in my first blog, I was able to double my email subscribers in less than one month.
Email marketing is extremely simple. You have to constantly re-iterate the same message in every email. Of course, all your emails shouldn’t be the same. But the underlying message should be.
In all my emails, I convey one important message – Quality Blogging.
When you chase quality, instead of quantity, everything automatically falls into place.
By using email to keep in touch with my readers, I was able to grow my blog income slowly but surely.
The fastest way to grow your email list and income at the same time is by launching a free email course that pitches a product at the end. That’s always worked for me in the past.
I will elaborate more on this point soon.
1. Create forms and landing pages seamlessly
This is by far one of the best features of ConvertKit. Creating forms is so easy! You just have to customize the form:
And re-direct the form to the opt-in/lead magnet.
The same goes for creating a landing page. I loved creating a landing page for my blog traffic email course. The customization is super simple. In this case, I redirected the landing page to an email sequence.
So, when anyone signs up, they automatically go into an email sequence.
Now, all that’s left is to insert the opt-ins into your blog posts!
In ConvertKit, these are called Broadcasts.
Once you gain subscribers, you have to keep in touch with them and continuously nurture them in order to keep them in the loop.
This not only helps you establish your expertise as a Blogger but helps you build trust with your readers.
Sending Newsletters is super easy with ConvertKit.
You simply have to select Broadcast, and write out your newsletter.
It’s okay if you haven’t figured out a proper system for emailing your readers or perhaps you are a little nervous about what to send to them.
Just write out your thoughts. Always start with an extremely friendly introduction that describes what you’re upto and what plans you have for the near future.
Then slowly move onto more pressing matters.
Perhaps you want to talk about your latest blog post?
Or maybe discuss your latest project?
You can also give your readers a few helpful tips you learned this week! Or talk about something new related to your field of blogging.
Overall, your email must educate and entertain and make your readers super happy.
Once you discover this balance, emailing your peeps every week becomes a fun task instead of a chore.
If you’d like step up your productivity as a blogger, you can even write out all your emails for the whole month and schedule them in advance! That saves tons of time!
You may also like: 13 Ways to Market Your Business Online
3. Setting up sales funnels.
A sales funnel is very easy to understand.
The easiest way to set up a sales funnel is by writing out a highly relevant and effective email sequence.
Remember how I told you earlier that once my eBook launch was completed, I set up an evergreen sales funnel to help promote my eBook.
This is how I did it!
I simply wrote a free email course.
So what are the benefits of writing a free email course?
It helps educate your readers on the topic. A lot of people are against writing free email courses because they feel that they are giving too much away.
But pretend for a second that you’re walking in a store and see a new chocolate cookie box. You really want to buy it but you’re not sure if you should because… what if they don’t taste all that good?
However, let’s say that there was a woman offering a free sample of the cookie!
Now, this would really help you make a choice!
Likewise, by offering a free email course, I allow my readers to get a sample of my writing and knowledge, and they can decide if what I have to offer is worth their money.
So, how do you write an email course?
Simply click on Sequence and add 5-10 emails that educate, entertain and lastly, push for the sale.
A mini example: An Email Course with 6 Emails
Confirmation Email: In this email, you let the user know that they’ve entered your email course. You can also briefly describe what they are going to learn over the next few days.
1st Email: Introduction. Tell them a little about yourself, how you came to blog about your niche, and why you’re so passionate about it.
2nd Email: Talk about a very common problem but end it with a unique twist. Talk about the solution to the problem and be extremely detailed.
3rd Email: More Useful Content + mention your product
4th Email: More useful content and give a brief synopsis of how your product will solve the problem.
5th Email: How the product will change their lives once they buy it. This can be a super lengthy email. Additionally, you can also include a case study of someone who purchased the product and saw a big change.
6th Email: Include testimonials and push for the sale.
Now this email sequence can be used to promote your own products, or an affiliate product. It doesn’t matter as long as it’s headed somewhere.
At the end of the day, remember to share everything you have. This builds trust and helps build strong relationships with your readers. This is very important if you want to grow as a Blogger.
Now in the previous 2 points, we learned how to create forms and landing pages. But what’s more is you can tag everyone who downloads a particular freebie.
This is not really how I tag my subscribers…
And you can tag subscribers.
For instance, if someone downloads my Ideal Client Profile Workbook, I will tag them as a freelancer. If someone opts for my Creative Course, I will tag them as a Creative. And if someone signs up to receive stationery updates, I will tag them as a Stationery Lover.
This means, when I’m sending emails, I can select subscribers under specific tags and increase the probability of my open-rates.
5. Setting Triggers
Additionally, when you send emails (broadcasts or sequences), you can set triggers that manually tags your subscribers or perform an action.
Since SendOwl integrates with Convertkit, I have created a trigger saying, if someone buys my Creative eBook, they should get marked with the Purchased The Creative eBook tag.
And by constantly segmenting your readers and applying loads of triggers, you can understand your list better.
6. Delete Cold Subscribers
Another one of my absolute favorite features of ConvertKit is they tell you how many cold subscribers you have. These are the subscribers who haven’t opened your emails in a long time!
You simply tag them and send them a break-up email containing a link that they must click if they want to still receive the emails.
This is where you set a trigger!
If they click the link, the tag “Cold Subscriber” automatically gets removed.
A week later, simply delete all the people with the tag “Cold Subscribers” because they are the ones who never opened your break up email!
I do this regularly because I don’t to be a hindrance in people’s Inboxes. And no, I don’t see it as a loss of subscribers. I see it as a way of increasing my engagement and thereby conversions.
It’s very crucial that I always provide value to my readers.
And by purging your cold subscribers once in 3-6 months, you will always keep your open rates high and have a super engaged list!
7. Shows you detailed metrics analytics.
What I love about ConvertKit is that it shows you which forms perform well and which don’t. It shows you your growth every single day.
This is my net new subscribers each month. As you can see, the number increases steadily.
And also shows you your general open rate.
As well as your individual email open rates.
These are analytics that will help you grow as a Blogger and Business Person. You begin to understand what type of emails do well, and how by tweaking your subject line, you can get more open rates!
I have found subject lines that generate curiosity to fare really well!
It’s funny to think that I started my Stray Curls blog last April. It’s not even been a year and I feel I’ve come a long way.
In the beginning, every investment I made really pinched my pocket. And although I had my doubts, I kept striving on.
The main idea is to be consistent.
Send out newsletters consistently.
Creating a blog content plan in advance will help!
Always show that you are present.
And by never failing to do these 3 extremely important things, you will automatically become a successful blogger.
None of my products cost over $50. And most of my products sell for less than $10.
So, if I could do it in such a short time, then rest assured that it can be done.
Please know that Blogging is not my only source of Income. I am an Illustrator. But Blogging has helped me gain clients and boost my blogging income and I will forever be grateful.
It’s totally possible to create a blog, build a tribe of engaging fans and then make money doing what you love by selling your products or services.
So, go out there and be the best blogger you can be!
And take the free ConvertKit trial right now!
It’s totally worth it.
If you loved this blog post and found it helpful, be a doll and share it with the world. And in the meantime, let me know what you like most about email marketing!